software developmentbusiness automationai integration
A small studio in Aotearoa building apps, websites and smarter ways of working. Whether you're starting something new or making an established business run better.
aotearoa nz
why strawb exists
Hannahfounder & developerWe believe good software should make work lighter. We help businesses find the tools and ways of working that give people back their time, their focus, and a bit of breathing room — for you, your team, and the people you serve. We love collaborating with people who also work with intention.
currently based in arrowtown, working with clients from queenstown and wānaka to christchurch and hanmer springs.
listen
to what you need and how you work. We start with the conversation, so what we build fits the way your day already runs.
build
in the open, so you see it before it's finished. We try things early, drop what doesn't work, and shape the best option together.
hand over
tested, launched, and yours to keep. Then we stay on to make sure it integrates into your workflow seamlessly.
our services
what we
can help
with ❥
Start anywhere. Most people start with a rough idea and a conversation.
custom apps
iOS, Android or web apps. An app for your customers, your team, or both.
websites
Fast, sharp, and easy to update yourself. A home online that feels like you.
mvp builds
The smallest real version of your idea, in customers' hands, earning feedback.
design & branding
App and website design, plus the identity around it.
care & maintenance
Ongoing support after launch. Updates, fixes, hosting, and someone to call.
ai & efficiency
A look at how your business runs, then the automations and AI tools that give you your time back.
our process
01
a conversation
Free and relaxed. You describe the idea however it comes out, and we give you the material that shows how the process works and what to expect.
02
a plan tailored to your budget
Scope, timeline and cost, written in plain words. Every line has a reason next to it.
03
build in the open
We try things early, drop what doesn't work, and shape the best option for your vision together.
04
launch & look after
Tested, launched, and yours to keep. Then we stay on to make sure it integrates into your workflow seamlessly.
selected work
a few things we've built
likeminded
wānaka
- website
- visit site →
tailr
queenstown
- web app
mr whisk
christchurch / auckland
- website
- visit site →
AI guest assistant for short-stay hosts
queenstown
- web app
- voice & chat ai
- product & ui design
Pet Food Formulation Tool
queenstown
- web app
- formulation platform
testimonials
kind
words.
“She built a personalised order form for my customers — something other developers told me would be extremely difficult to achieve. Hannah delivered exactly what I needed, in less time than expected.”
Her communication was clear, her expertise was evident, and she made the entire process smooth and stress-free. Hannah also modified my website to enhance its overall flow and appearance, resulting in a more intuitive and visually appealing experience for my customers.
live deeply nz
christchurch
“Hannah brings a rare combination of deep analytical capability and genuine creative talent — she understands complex logic and data structures just as well as she understands clean, intuitive design.”
Her efficiency is remarkable: she delivers high-quality work at speed, communicates clearly, and consistently solves problems that other developers have struggled with. The value she provides, both in terms of cost-effectiveness and the calibre of her output, is exceptional. Hannah has achieved outcomes I haven't been able to get from any other developer, and she's become an indispensable partner for our projects. I couldn't recommend her more highly.
hrm brands ltd
queenstown
good questions ❁
i don't know any of the technical words. is that a problem?
Not at all. You bring the idea and how it should feel; I translate the rest. If a word ever doesn't make sense, just ask — I'll happily explain it again.
how much does an app cost?
It depends what it does. We scope it together, every line explained, and if the budget doesn't fit the whole dream yet, we build the most useful part first.
my idea is only half formed.
Perfect. Half-formed is the right time to talk. Most of the good decisions happen before a single line of code.
what happens after it launches?
You own everything. I hand it over, show you how to run it, and stay available for updates and the questions that only appear once it's real.
let's have
a hui
Every great idea starts with the courage to spitball. Send a note with what you're wanting to build — as much or as little as you like — and I'll send back a handbook with everything you need to know about how I work. You'll hear back from Hannah, usually the same day.
always a way.